Episode 33: Basel Binjabr (Saudi Binladin Group), Jeddah, Saudi Arabia

YPO member Basel Binjabr runs a financial investment firm, but his passion for perfume runs deep. So he set aside his MBA and started the high-end perfume line Thameen. Launched in 2013 in London for its strategic location, Thameen has since expanded to Paris, Berlin, Munich and Zurich. In 2017, the brand will be available in four more countries. In this episode, Binjabr shares the history of perfume and his journey of launching a new line independent of celebrities or big corporation money.

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