YPO Global Pulse

The YPO Global Pulse report focuses on gathering insights from global chief executives on the topics that influence businesses and drive leadership decisions.

Stakeholder Trust: A New Frontier In Business Leadership

Business leadership is facing a new frontier. Chief executives are under pressure to demonstrate transparency and trustworthiness to a wide range of stakeholders. Forward-thinking business leaders are moving away from the traditional, command-and-control style of leadership toward a new, people-centered approach. Gaining stakeholders’ trust has become a central priority.

Although chief executives today recognize the importance of stakeholder trust for business success, they also report building and maintaining trust is no easy task. Competing priorities, lack of time, and lack of alignment within senior leadership threaten the effectiveness of trust-building efforts. The chief executive of the future will define, measure, and scale trust, within and outside of their organization, with determination and enthusiasm.

Key Findings

  • Nearly all (96%) chief executives rate building and maintaining trust with stakeholders a high priority, with nearly half (42%) saying that the importance they place on building trust with stakeholders has increased in the past five years.
  • Chief executives report communication and transparency as the most important actions they take to build trust with employees.
  • Though leaders are generally renowned planners for matters of importance, just one-third (34%) have defined specific plans for building employee trust within their organizations.
  • Ninety-seven percent of chief executives are taking action to address societal issues that concern them, demonstrating movement from talk to action.
  • Chief executives of large organizations are the most likely to agree that addressing societal concerns builds employee and public trust in their business.

Past YPO Global Pulse reports

2019: Innovation As a Business Imperative

Innovation is a continual challenge for many across the business landscape, independent of location, industry or business sector. The latest YPO Global Pulse survey reveals that chief executives’ appetites for innovation are not keeping up with their beliefs in the urgency for proactive innovation investment. Learn more on CEO Insights.

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2018: Impacts of Emerging Tech

The 2018 YPO Global Pulse survey focuses on what’s on the minds of chief executives around the world regarding topics that influence businesses and leadership, and impact the world. This first edition highlights disruptive and emerging technologies that are affecting businesses and the extent to which business leaders are engaging them.

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