A company’s social media presence is an easy way to create and maintain customer relations but it’s easy to get into a content rut. Ronn Torossian, Founder and CEO of 5W Public Relations, offers 2 tips to hit the “refresh” button.
member contributors, northeastern us, marketing and branding
Responding to research that shows consumers are swayed by digital influencers, businesses are expanding their budgets to spend more on influencer marketing in coming years.
marketing and branding
The next generation of marketers must be AI natives as machine learning will have the biggest impact on marketing in the next 5 to 10 years.
member contributors, technology innovation, southeast us/caribbean, marketing and branding, innovation
In 2019, the media landscape is only going to get more competitive. Neuromarketing is key to resonating with customers and creating a more personalized experience.
member contributors, female members, pacific us, technology innovation, marketing and branding, ceo-to-ceo advice
Thriving in an omnichannel marketing playground is a balancing act. Companies have to continuously evaluate and strengthen customer touchpoints.
pacific us, marketing and branding
In this episode, YPO Member Thomas Donohoe, Founder and CEO of Level Agency, shares his secrets for mastering the entire ecosystem of 21st Century Marketing.
audio, marketing and branding, podcast
Be a stand-out brand by knowing your core values and letting your customers evolve your message.
marketing and branding
Learn how companies are leveraging data to develop multi-channel pictures of what their customers think and want — and then fulfilling those needs.
pacific us, marketing and branding
Dave Sutton explains how traditional ways of marketing do not work for today’s customers who expect information to be just what they want, when they want it.
southeast us/caribbean, marketing and branding
Jacob Bishop seized the opportunity to rebrand his 40-year-old family retail business and reach a new audience.
marketing and branding
The Global Philanthropy Report, conducted by researchers at Harvard Kennedy School’s Hauser Institute for Civil Society with funding from UBS, is the most comprehensive analysis to date of global philanthropic practices and trends.
marketing and branding
YPO member Lawrence Chia Song Huat, Chairman of the Board at Pico Far East Holdings Ltd, is the brains behind the company’s creative marketing ideas. He believes that the job you do today is as good as your last job.
north asia, latest news, marketing and branding, ypo edge, ypo in the news
Many companies have an ongoing battle with sales and marketing. YPO member Kathy Lim Sheehy, Chief Executive Officer at Singapore Straits Wine, shares the common ground and how the two can work and grow together.
southeast asia, latest news, marketing and branding, ypo in the news
YPO Africa Communications Officer and CEO of Duke, Wayne Naidoo, writes that it is time to make South African advertising great again and offers some insights into factors to consider. Read more on Mark Lives here
africa, marketing and branding
YPO Africa Communications Officer and CEO of Duke, Wayne Naidoo, shared his story of success, resilience and the power of a strong network with Herman Mason who writes for marklives.com. Read Where John Wayne meets the Naidoos here
africa, networking, marketing and branding