Shelley Hon
Managing Director, Austasia Holdings,
North Asia
Born in Australia, now based in Guangzhou and Hong Kong, China, Shelley is the Managing Director of her family’s business, a beauty and health company her father founded in 1997. The family business is well diversified in the sector, an omni-channel cosmetics company focusing on imported brands and distributing to a network of 2000+ spas and retail stores across mainland China as well as various e-commerce platforms.
Shelley started her career in the retail sector and is now the CEO of the spa and health management company of her family business, running 14 directly owned spas and medical clinic in Guangzhou. Shelley’s father was a pioneer in precision and preventative medicine in China, investing into application of genetic testing, cancer prevention and stem cell research.
She is also the founder of cosmetic brands ODELE, ODELE is a cosmetics brand fusing eastern and western trends and R&D, working with leading global manufacturers, ODELE currently manufactures their products in Italy, Korea and China, selling to brick and mortar stores and online e-commerce channels such as Alibaba Tmall and Tmall Global.