Radek Sali is the former CEO of Swisse Wellness and a brand visionary who revolutionised the vitamin and supplements product category making it aspirational. Radek pioneered the use of brand ambassadors to promote health and happiness as a way of life and ultimately led Swisse Wellness to become Australia’s largest global wellness company. Swisse was the number 1 natural health brand in Australia and China.
Radek is now the Chairman of Light Warrior and Lightfolk Foundation, having founded the group with Adam Gregory in early 2016. In addition Radek is the Chairman of Food + Wine Victoria and Made By Cow, as well as a Director for Igniting Change, Hydralyte, myDNA, Stratosphere, Wanderlust and member of the LaTrobe Campaign Cabinet and BTeam Australasia.
Radek is also the Chairman and cofounder of the not for profit Lightfolk Foundation, a Director for the charity Igniting Change, a Director of Food and Wine Victoria, a Campaign Cabinet member for Latrobe University and a Director at Hawthorn Football Club and the National Institute of Integrative Medicine.
Under Radek’s leadership, Swisse was awarded Australia’s best private business 2012 and The Best place to work in Australia for 2015 & 2016. Radek was awarded GQ business person of the year in 2012, La Trobe honorary Alumni 2016 and was a Honerary Appointment with Melbourne University (Faculty of Business/Economics) in 2017.