Julie Uhrman

President & CEO, WFC LA, Inc., Pacific U.S.

Julie currently is building a professional women’s sports team in Los Angeles, launching in 2022. Previously, she was President of Media for Playboy Enterprises Inc. where she oversaw the company’s media offerings across all verticals. During her tenor, Julie grew their subscriber base, built a curated commerce experience, and developed new product offerings in the digital, mobile, and the physical space, establishing new partnerships, increasing monetization opportunities while building a product and engineering team, amongst other things.

Prior to joining PEI, she served as Executive Vice President & General Manager of Over-The-Top Ventures for Lionsgate, overseeing the company’s multiple streaming franchises, including Tribeca Shortlist, Comic-Con HQ, Laugh-Out-Loud in partnership with Kevin Hart and Pantaya. While at Lionsgate she launched new services and grew the digital distribution footprint domestically and internationally.

Also, Ms. Uhrman served as Head of Platform Business Development at Jaunt, Inc, a leading cinematic virtual reality company, developing and extending relationships with Samsung, LG Electronics and Google, among others. She was the founder and CEO of OUYA, a pioneering Android-based game console for living room, which raised a record-breaking $8.6 Million through Kickstarter and then went on to secure venture funding from Kleiner Perkins and Alibaba before selling to Razer in 2015.

Previously Ms. Uhrman held key executive roles in digital and game companies such as IGN Entertainment and Vivendi Universal. She has been named one of the most 100 Most Creative People in Business by Fast Company and one of the Creative 50 by Ad Age. She received her BSBA from Washington University in St. Louis and her MBA from UCLA Anderson.

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