Hervé Larren is the CEO of Accurate Reputation LLC, a leading internet marketing agency with a presence in New York City and London. AccuRep takes its proven expertise in marketing, design, and digital products into organizations to help them scale rapidly. Its two most successful services are its SEO execution to accelerate online sales as well as its online reputation management expertise.
Prior to his role at AccuRep, Larren was in the venture capital field where he made investments in entertainment, technology and media. He has extensive experience in building and commercializing successful luxury brands in Europe and the U.S. and spent most of his career at LVMH Moet Hennessy – Louis Vuitton, first in Paris and then in New York City at the U.S. headquarters. During his years managing global brands, Larren was involved in the largest product launch in the history of Moet Hennessy as well as the launch of the most expensive champagne ever produced. Prior to LVMH, Larren held positions with the Pernod Ricard Group in France, Spain, Russia and Canada.
Larren completed his MBA at Columbia Business School and his bachelor’s degree in International Business and Finance from Concordia University in Montréal. While earning his French Baccalauréat with Honors from the Lycée Pasteur in France, Larren was elected by his peers as school representative reporting to then Mayor Nicolas Sarkozy.
Larren lives between New York City and London. He is fluent in French and Spanish and holds the advance degree from the Wine and Spirit Education Trust in London.