The YPO Global Pulse focuses on gathering insights from chief executives around the world on the topics that influence businesses and drive leadership decisions.
YPO is an independent organization with no inherent bias or issue-advocacy agenda. Our Global Pulse survey is statistically relevant across the globe and not focused on a single country, industry or type of business. Because we do not focus on just the largest companies, our survey of chief executives provides perspectives across a wider portion of the global economy.
The 2020 YPO Global Pulse Survey focuses on chief executives’ perspectives on the importance and challenge of securing stakeholder trust.
Although chief executives today recognize the importance of stakeholder trust for business success, they also report that building and maintaining trust is no easy task. Competing priorities, lack of time, and lack of alignment within senior leadership threaten the effectiveness of trust-building efforts. And although chief executives are personally working hard to build and maintain employee trust, only one-third report that their businesses have defined specific plans and processes to build and maintain that trust.
Last Updated: January 2020
YPO is a safe haven where leaders can be true to themselves and encourage honest, authentic exchange of diverse ideas that lead to extraordinary results. It is a place to see and think differently, to change the world and themselves. This trust is seen as integral to the extraordinary nature of our community.
YPO magnifies trust and attracts those who share a common belief in its value. In fact, nearly every aspect of the YPO member experience, from forum training to new member onboarding, includes references to YPO’s proven trust practices.
Our trust story can be yours.
One of the essential success attributes of future CEOs, as identified by YPO, is trustworthiness. The CEO of the future “lives authentically and transparently.” They personify and promote humility, integrity and trustworthiness. This aligns with the key findings of the 2020 YPO Global Pulse. Innovative chief executives define, measure, and scale trust, within and outside of their organizations, with determination and enthusiasm.
Disclaimer – Nothing in these Materials constitutes investment, account, legal, regulatory, tax or other advice.