Anthony Amiel

Anthony Amiel has been involved in the field of home appliance distribution in Canada for over a decade. After taking the reins of the Distinctive family business, a home appliance distributor in Quebec and Ontario, he founded Groupe Amiel. Its vision was simple but ambitious: to become the reference for home appliance purchases in Canada, while building an essential marketing platform for manufacturers wishing to expand into the country. Groupe Amiel’s strategy is twofold: to increase its geographical footprint of operations throughout Canada, and to verticalize its activities through the acquisition of a retail sales network. The Group’s first move, was the Quebec market leader Corbeil Électroménagers. It was then quickly followed with the acquisition of Les Spécialistes de L’électroménager, to consolidate its retail position. Today, with its distribution business spanning coast-to-coast, the company is focused on growing its retail activities in Ontario and the rest of Canada. He constantly strives to get closer to the customer, reinvent the relationships they have with their home appliances and offer a unique and unforgettable purchase experience. He never ceases to imagine innovative sales vehicles, new ways of simplifying the customer journey and offering unparalleled service throughout the lifespan of the products the company sells. An insatiable entrepreneur, Anthony is always looking for solutions to optimize efficiency in the workplace, or opportunities to complete his business ecosystem. An excellent motivator, he also stays abreast of management trends while working in parallel to make his entire organization accountable from an employer, environmental and community point of view. More than just having a vision for his own company, Anthony is striving to evolve the entire home appliance market. He believes that it’s the industry leader’s responsibility to do that. He also brings his recommendations to the Quebec Retail Trade Council as a member of its Board of Directors.