YPO.org
   

Dealing with Deep Uncertainty

Dr. Nassim Nicholas Taleb is best known for his books, including The Black Swan, written before the 2008 financial crisis, and more recently for a hedge fund he advises that announced huge gains in “virus time.” Taleb also holds the title of Distinguished Professor of Risk Engineering at New York University’s Tandon School of Engineering. And while not a scientist or politician, his ideas and terminology in risk engineering provide a unique framework for understanding the current pandemic, an event that Taleb believes could have been avoided.

From his home office in Atlanta, Georgia, in mid-April, Taleb shared some insights in a candid conversation with a global virtual gathering of chief executives, tackling the pandemic from different fields, including economics, psychology, risk management and political science. Here are some of the key takeaways from the discussion:

The pandemic is not a “Black Swan.” The term Taleb coined in his 2007 book of the same name for an unpredictable, rare and catastrophic event does not apply to the current crisis, according to Taleb. He adds that the pandemic was predictable. He had, in his 2007 book The Black Swan, even mentioned the risk of a “very strange acute virus spreading throughout the planet”, and more recently on 26 January in a paper that he co-authored with Joseph Norman and Yaneer Bar-Yam, when the virus was still mainly confined to China. His pleas to “kill it in the egg” for prudence were largely ignored.

The importance of having skin in the game. For Taleb, people who have no profit and loss responsibilities are not capable of understanding how to handle the reality of the crisis. “If you are judged by your peers, not by reality, you are going to rot … you have a disease that is both multiplicative and deadly, you can’t wait for evidence.” According to Taleb, this crisis shows how popular psyche is ahead of academia. “My grandmother could have said wear a mask. Had we used masks then, in late January, we could have saved ourselves the stimulus.”

Pandemic risks and “fat-tail” variables. Pandemics carry fat-tail risks — events that seem statistically remote but contribute most to outcomes. In Black Swan, Taleb says that interconnectedness makes more fat tails for companies. Because pandemics are multiplicative, unlike other conditions such as alcoholism, pandemics are fat tails. With global connectivity at an all-time high, these fat tails are non-linear events and can never be completely avoided but can be managed and predicted.

The future of globalization. When asked about the future of globalization as borders close, Taleb, a globalist himself, says that to preserve globalism, mechanisms that safeguard a specific region — circuit breakers — are required. By example, he says that by having border controls and some tariffs for selected critical merchandise, circuit breakers would be in place.

Rediscovered localism. One good thing with all of us confined “in our habitats,” is that we’ve rediscovered localism. The more local the governance, the better, Taleb says. As an example, he adds, “Italian mayors have proven more competent than WHO or CEC leaders. Everything centralized is being discredited.”

A “fake tradeoff.” Taleb insists that the concept of tradeoff between economy and public health is fake; that it is, in fact, foolish. We don’t have two different parallel universes, he says, warning that sending people back to work too early would be irresponsible. To protect the economy, we need to protect citizens.

The future of a new economy. According to Taleb, every crisis has a winner. Every crisis brings opportunity. If selling suits, make masks, adapt and try to make money out of it by changing your business line. You need to try to function. There will be another virus, this is not the last one.

While citing the obvious vulnerable sectors, including airlines and banks, Taleb warns that the education sector will also be significantly harmed. He explains, “Universities are a great thing, but why should I be paying so much when I can work locally and get lectures online? The education sector in America will be badly hit, and we are already seeing it.”

Taleb remains optimistic about humanity’s adaptability to coping with mounting, random events. “Look at crisis as a way to make lemonade.”

For more crisis leadership stories like these check out the COVID-19: Leading Through Crisis page on YPO.org. All YPO members can find breaking news, offer insights and view current discussions happening about COVID-19 impact within the YPO community on the YPO member-only platform.   

Nassim Nicholas Taleb

Rola Tassabehji began her career as a marketing trainee in Unilever Arabia and from there moved into several management roles within the marketing and communications function in Unilever global and regional teams, including brand development manager, Dove, Unilever Africa, Middle East, and Turkey and communications manager, Unilever North Africa and Middle East. Following ten years with Unilever, she relocated to Abu Dhabi, U.A.E and joined the team that launched INSEAD campus in the Middle East as external relations director. Rola completed her undergraduate degree at McGill University in Canada, has a Masters degree from the American University of Beirut and a post graduate degree in journalism from London School of Journalism.