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Leading with Purpose is the New Success Metric

Lists ranking the ‘top’ companies or ‘richest’ people in the world are popular, but a growing number of consumers are more interested in learning about organizations that are working to make a positive difference in the world. This goes for the people who lead these companies as well. Today we’re highlighting articles — featured in Real Leaders, the preferred partner publication of YPO — which shine a spotlight on companies making an impact and how their leaders add ‘purpose’ to the bottom line.

Leaders On Purpose

Consumers, employees and shareholders are increasingly voicing their desire for corporations to value their impact on the world. An ongoing 10-year study of 181 CEOs on four continents in 180 countries is demonstrating the reality that the role of business in society is changing. Learn from several featured CEOs who have taken the lead on purpose-driven leadership.

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How to Build A Socially Conscious Business

In today’s world, companies of all sizes are being asked to proactively “do good.” They aren’t being forced to this end by the government or lawyers. No, companies are being pushed to create public benefit by consumers and employees, two powerful audiences that are exerting newfound control over businesses large and small.

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Chalkbaord illustration of a group of business people during a boardroom meeting

5 Things Every Leader Should Give Their Team in 2020

The turning of the calendar is a great opportunity to usher in some new thinking in your organization. Will 2020 be more of the same, or are you willing to try something new? This leadership adviser and author offers up five ways to create or improve your company culture.

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YPO is the global leadership community of more than 29,000 chief executives in 130 countries who are driven by the belief that the world needs better leaders. Each of our members have achieved significant leadership success at a young age. Combined, they lead businesses and organizations contributing USD 9 trillion in annual revenue. YPO members become better leaders and better people through peer learning and exceptional experiences in an inclusive community of open sharing and trust.