YPO member, Zoe Cunningham, MD of Softwire, joined CNBC in London to discuss the latest YPO Global Pulse Survey.
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I think the competitive aspect really helped us fine-tune our idea. It’s all about adding entertainment value to the ticket you're buying and making the process something you don’t dread. Because for some, that processing fee is enough to affect your decision on whether you buy the ticket at all.
Foster Counts - Meet the Startup Turning Pesky Processing Fees into Wins
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