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Episode 85: Wayne Naidoo (DUKE.), Cape Town, South Africa

As an Indian growing up in South Africa during the apartheid era, and living through the post-apartheid transition in the 1990s, YPO member Wayne Naidoo never felt like he fit in. After finishing school, Wayne had found marketing, and he was hooked.

Wayne started in the industry as a marketing assistant and spent 15 years with Lowe and Partners agency, eventually becoming CEO. He then became the Chief Marketing Officer of AFB financial services. But Wayne, still struggling to fit, wanted to do things differently. So in 2015, he decided to form his own marketing agency, DUKE., named after John Wayne. Today DUKE. is one of the fastest-growing agencies in South Africa.

In this episode, Wayne shares how he learned to embrace his differences and thrive in South Africa.


Guest: Wayne Naidoo, Founder and CEO of DUKE.
Host & Executive Producer: Kevin Daum
Executive Producer: Van Van
Music: DreamArtist Music.

Made possible with grants from Gazelles Growth Institute.

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Kevin Daum is an award winning and bestselling author of 5 books. He is a marketer, speaker, and columnist for Inc.com and Smart Business Magazine. As an Inc. 500 entrepreneur, his sales and marketing techniques resulted in more than $1 billion in sales. Drawing on his background in theatre and business, Kevin is a compelling speaker who has engaged and inspired audiences around the globe. Kevin is a graduate of the MIT Entrepreneurial Masters program and has received the Global Learning Award 3 times from the Entrepreneur’s Organization, where he held several board positions. Kevin has designed, produced, and led award-winning executive training programs and events for C-level executives and entrepreneurs on four continents. Previously, Kevin was named one of the 40 people to watch under 40 in San Francisco by the Business Times and in 2006 was named Distinguished Alum of the Year by his alma mater, Humboldt State University.