Episode 53: Andrés Farías (Evek, Evolucion Marketing, Zenics), Monterrey, Mexico
By Kevin Daum, Marketer, speaker, and columnist for Inc.com
With education from top institutions like Monterrey Tech, Stanford, MIT and Harvard, YPO member Andrés Farías has become an expert in translating his knowledge into action. His agency, Evek and Asociados of Monterey, Mexico, represents brands like Porsche, Coca Cola, Absolut Vodka and Oscar Mayer with ambient marketing, guerilla marketing, brand activation, trade marketing and street strategies. He has since also founded Evolución Marketing, a digital multicultural marketing agency targetting the fast growing and affluent Hispanic market. In this episode, Andrés shares life lessons he learned from starting his business in his early 20s.
Made possible with grants from Gazelles Growth Institute.