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Monetizing the social media space

YPO Africa member and Co-CEO of the Creative Counsel, Ran Neu Ner, chatted with CNBC East Africa about the latest trends in social media and how business can leverage it to add to the bottom line.

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YPO is the premier global leadership organization for more than 27,000 chief executives in over 130 countries and the global platform for them to engage, learn and grow. YPO members harness the knowledge, influence and trust of the world’s most influential and innovative business leaders to inspire business, personal, family and community impact. Today, YPO member-run companies, diversified among industries and types of businesses, employ more than 22 million people globally and generate USD9 trillion in annual revenues.