Why a Chief Culture Officer Should be Your First Hire

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  • Dean Lindal

    Agree. Our findings from YPO Innovation Week says a company that has innovation has a transformative purpose. Musk said in high school whatever he want to get involved with – it had to change the world. Thomas Edison talked about finding things the world wanted and going and making to help man-kind. Nailing the transformative purpose first will drive culture and then ultimately drive innovation. #ypoinnovationweek 2017 May 8-12th.


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